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Competition tightens in latest Arbitron numbers

For the first time in several years, B104.7 (WBBS) is not alone at the top of the Arbitron ratings for Syracuse. In 12+ numbers for the fall quarter, B104.7 shares it’s familiar number one ranking with fellow Clear Channel station 570 WSYR.

93Q (WNTQ) took the biggest hit with a 1.8 ratings drop, falling from second to fourth place while Citadel sister station 95X (WAQX) was the biggest gainer with a 0.9 increase.

A comparison of stations grouped by owners shows Clear Channel, Citadel, and Galaxy all losing just over a full ratings point, while Buckley remained flat.

Numbers reflect listenership for all time periods for adults 12+ from Sept. 20 to Dec. 10 and may or may not reflect similar rankings in key target sales demographics.

Archive article reposted with help from volunteer Ashley Caster

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