Clear Channel is stunting in Utica-Rome this weekend. Friday afternoon’s on-air anouncement that Bob 102.5 (WRBY) will ride off into the sunset was followed by a ‘Wheel of Formats’ starting with a nod to New Rock 105 ‘The Dog’ (WWDG) by airing rock songs and redirecting the station’s web site to WWDG’s home page.
Where will the wheel eventually end up? There’s no official word yet, although rumors lean toward Mix 102.5. Clear Channel Communications registered the www.mix1025.com domain name this past Wednesday. Whether that’s for Utica-Rome or not, we’ll all have to wait and see.