Lite 98.7 (WLZW) has moved into the top spot in the Utica-Rome ratings. The adult contemporary Regent Communications station bumped its sister station, Big Frog 104 (WFRG), to second place. WIBX 950 AM moved up from sixth to third place giving Regent a trifecta win in the fall ratings period.
It was also a good fall book for Galaxy Communications’ cluster of stations with 94.9 K-Rock (WKLL), Rock 107 (WRCK), and 1310 WTLB all trending upward.The only sour note for Regent was a nearly three point dip for Oldiez 96 (WODZ) which slid from fourth to tenth place in the overall rankings.
Rankings and ratings are for audiences 12+ in all dayparts and are not necessarily indicative of key sales demographics. See our ratings section for all of the numbers.