SYRACUSE — After years of being the exclusive media sponsor for Balloonfest, 93Q (WNTQ) is pulling its sponsorship of the event, according to the Onondaga County Parks Department.
The Syracuse Post-Standard reports Balloonfest is in a tough spot — because the event’s biggest corporate sponsor, brewer Heineken USA, has also terminated its sponsorship. That leaves the event without its primary source of money, and without help in booking musical talent.
The newspaper quotes the parks department as saying another promoter “might be interested” in taking over sponsorship of Balloonfest — but would likely have to increase admission prices. The paper did not mention anything which could help indentify this potential sponsor.