Regent and Saga are among four radio companies that announced plans today to join the “Broadcaster Traffic Consortium,” a group that distributes traffic data via radio data streams.
The deal means BTC will feed traffic info to radios in 82 U.S. markets via RDS, and 74 markets via HD Radio Data. With Canadian broadcaster Corus also joining BTC today, the company’s services will also reach 7 Canadian metro areas.
The BTC was formed a little over a year ago, with eight charter members, including groups like Bonneville, Cox and Entercom.
No word on how soon until the new service becomes available on local stations… or why traffic data is really even needed in Utica or Ithaca. :-)