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	<title>Comments on: WMCR Sale: It&#8217;s Official</title>
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	<description>News about radio happenings in Syracuse, Utica-Rome and Ithaca-Cortland.  News about TV in Syracuse and Utica.</description>
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		<title>By: fitnesscenter</title>
		<link>http://www.cnyradio.com/2009/06/09/wmcr-sale-its-official/comment-page-1/#comment-285</link>
		<dc:creator>fitnesscenter</dc:creator>
		<pubDate>Fri, 12 Jun 2009 19:10:05 +0000</pubDate>
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		<description>WMCR is a diamond in the rough. What a great opportunity to change the AM station to really serve the local adult audience. The music has been a  mish-mash of everything. No flow  what so ever. It needs to be stabilized. Young people won&#039;t listen to it the way its been programmed, and the older people don&#039;t want CHR. The production elements are from the 1970&#039;s and need to be updated with a fresh sound. The jingle package was purchased in 1978 and was never used properly. A new jingle package would give WMCR a welcomed uplift. I finally heard a legal ID this morning after years of &quot;AM 1600 and FM 106.3 in &quot; improperly placed between the calls and location. And why, for years, did people have to listen to the fact that Oneida is in New York.. We know its in New York, and the signal would never reach Canada, Vermont or Pennsylvania. Cart machines? They&#039;re great and some stations still use them very effectively. The local elements should remain to serve the community. FM should be split from AM and present a format that isn&#039;t already available from Syracuse or Utica. What a great chance to make a sleeper something special.</description>
		<content:encoded><![CDATA[<p>WMCR is a diamond in the rough. What a great opportunity to change the AM station to really serve the local adult audience. The music has been a  mish-mash of everything. No flow  what so ever. It needs to be stabilized. Young people won&#8217;t listen to it the way its been programmed, and the older people don&#8217;t want CHR. The production elements are from the 1970&#8242;s and need to be updated with a fresh sound. The jingle package was purchased in 1978 and was never used properly. A new jingle package would give WMCR a welcomed uplift. I finally heard a legal ID this morning after years of &#8220;AM 1600 and FM 106.3 in &#8221; improperly placed between the calls and location. And why, for years, did people have to listen to the fact that Oneida is in New York.. We know its in New York, and the signal would never reach Canada, Vermont or Pennsylvania. Cart machines? They&#8217;re great and some stations still use them very effectively. The local elements should remain to serve the community. FM should be split from AM and present a format that isn&#8217;t already available from Syracuse or Utica. What a great chance to make a sleeper something special.</p>
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