SYRACUSE — For years it was somewhat ironic: the urban station that barely had a decent signal in the urban area it was intended to serve. But now, Power 106.9 (WPHR) sounds a lot more… powerful. (Go ahead and groan at the pun… it’s been a long week, it’s Friday evening, we couldn’t resist.)
The changes happened this week, almost a full year since Clear Channel first filed with the FCC for permission to make the move.
It’s no surprise Power struggled to reach Syracuse — the former transmitter location was halfway between Auburn and Moravia. While the station’s full-strength contour covered Syracuse, reception was reportedly spotty in some areas. And a separate FCC service contour map shows the backup transmitter barely covered Syracuse anytime the primary transmitter was out of service. In either case, the in-city signal was considered inferior enough that the FCC granted permission for a low-power on-channel booster right in the city.
With the move to the new tower, it’s just the opposite — the current WPHR signal contour map shows Syracuse completely covered, but now Auburn’s on the fringe of the signal. That’s not a concern for Clear Channel though, as the station’s COL has been changed to Solvay. An observant CNYRadio.com reader noticed the new legal IDs airing last night — from Oswego, a place where picking up 106.9 used to be difficult, if not impossible.