UTICA-ROME — There are now three stations in the Utica-Rome market playing non-stop Christmas music. Lite 98.7 (WLZW) made the switch early this morning. It’s the first time in the Regent Communications AC station’s 20-year history that the all-Christmas switch was flipped before Christmas Eve.
Well, to clarify — it’s the first time the switch was flipped 24/7 this early. In previous years, the station had featured certain blocks of programming which were all-Christmas, usually on evenings and/or weekends — holding off on going all-Christmas around-the-clock until Christmas Eve.
Program Director Eric Meier told CNYRadio.com, “Central New Yorkers will wake up to the Best Variety of Christmas Favorites on Black Friday morning.”
Earlier this month, Galaxy Hot AC Mix 102.5 (WUMX) was first in the market to go all-Christmas, on November 2. Two weeks later, Roser Communications’ Bug Country (WBGK/WBUG) hopped on the bandwagon with a country-flavored version.
CNYRadio.com Editor Peter Naughton is a part-time weekend air talent at WLZW.