UTICA-ROME — After a few weeks of all-Christmas country music, the Roser Communication Networks’ duo of Bug Country (WBUG/WBGK) stations is ready to unveil a “more contemporary” playlist tomorrow morning at 9am.
Operations Manager and on-air host Dave Silvers tells CNYRadio.com the station is “going from an older, 80s-based style, to a more contemporary and localized approach, spotlighting ‘Today’s New Country.'”
He adds further detail, explaining the playlist will “feature artists including Keith Urban, Carrie Underwood, Toby Keith, Taylor Swift, and Tim McGraw, along with the likes of George Strait, Alan Jackson, Reba McEntire and Garth Brooks.”
There’s also a new logo (minus the “bug” mascot) and a new website is in the works. For now, the website at www.bugcountry.com features the new logo and access to listen to both stations online.
The changed format could pose a threat to longtime market leader Big Frog 104 (WFRG), as the two stations will be competing more head-to-head musically. Until this point, Bug Country featured what Silvers described as “an older, 80s-based style” of country music.