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Utica Ratings: Big Frog 104 Maintains #1 Position

UTICA/ROME — Townsquare Media’s country Big Frog 104 (WFRG) retained its reputation as the ratings leader in the latest audience estimates released by Eastlan Ratings. Townsquare’s other three stations followed right behind, creating a bit of a shakeup in the market, compared to the Fall 2010 book.

Adult¬†contemporary Lite 98.7 (WLZW) gained nearly three points to reach a 9.8, rebounding in ranking from #5 to #2. Even though news/talker WIBX 950 lost a little more than half a point, the station’s 9.0 rating is enough to hold onto third place. Then it’s a notable drop down to 6.8, where Oldiez 96.1 (WODZ) checks in. That’s still an improvement, compared to WODZ’s last three Eastlan books.

Galaxy heritage classic rocker 96.9 WOUR rounds out the top five after dropping more than two full points since the Fall 2010 survey. Meanwhile, sister station K-Rock (WKLL) picked up some steam with a 6.2, its best book out of the last four.

Eastlan’s survey shows Roser’s top 40 Kiss-FM combo (WSKS/WSKU) dropping from an 8.4 to a 5.6, but things are looking better for the recently-rebranded “B95.5.” The news/talk/music hybrid — formed by a trimulcast between AM stations WUTQ and WADR, along with the station’s namesake FM translator (W238CA) — gained a full point and a half since the fall. Roser’s Bug Country (WBGK/WBUG) also posted a notable increase, posting a 2.4.

Visit our Utica-Rome Eastlan Ratings Page for the full list of ratings released this week by Eastlan. The Spring 2011 survey was conducted between March 31 and May 25. The Fall 2011 survey period will run from September 15 to November 9.

It is worth noting that the estimates provided for media publication represent the overall average of all respondents age 12+, for all 7 days of the week, 6am to midnight. As a result, the numbers here may not accurately represent any specific station’s performance in targeting specific demographic segments of the overall audience. Breakdowns for specific demographics, days of the week, timeslots, etc. are only provided to subscribers.

Disclosure: CNYRadio.com editor Peter Naughton is a part-time weekend on-air personality for WLZW, and as such, it is our policy to include a disclosure statement anytime we publish a story involving WLZW.

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