SYRACUSE — Earlier this week, Arbitron released its Winter 2013 “topline” audience estimates for subscribing commercial radio stations in the Syracuse market. The initial report skips non-commercial stations, but Arbitron allows those numbers to be released — a few days later — by the Radio Research Consortium. And for this latest “book,” Oswego-based WRVO was in front.
The NPR news/talk affiliate posted a 5.2 share, combined for WRVO in Oswego and repeater WRVD in Syracuse. The station is simulcast on several other translators and full-power stations throughout Central and Northern New York, but WRVO and WRVD are the only signals which qualify for credit in the Syracuse market ratings.
In our updated listing of Syracuse Arbitron ratings which have been made available to the public, that 5.2 share has WRVO nipping at the heels of Clear Channel’s Newsradio 570 and 106.9 (WSYR/WSYR-FM), which fell to a 5.9 from the previous book’s 8.8.
ClassicFM (WCNY-FM) posted a 2.6 share, while Syracuse University-owned music/news hybrid 88.3 WAER posted a 1.8 share.
Arbitron’s long-standing policy is to release only “top line” estimates, an overall average audience size including all persons, ages 12+, for all seven days of the week, from 6am to midnight. It is important to note that many stations have specific target demographics. The numbers discussed within this article and on our ratings page do not reflect any station’s performance within any specific audience demographic nor any specific timeslot. Full breakdowns of demographics, timeslots and non-subscribing stations are only available to subscribing stations and advertising agencies.