Archive

Posts Tagged ‘Arbitron’

Slicing and Dicing Utica-Rome Ratings

Slicing and Dicing Utica-Rome Ratings

UTICA-ROME — Even though Arbitron didn’t release its Spring 2010 ratings estimates to the general public (the market’s actually been embargoed since the Fall 2008 book), Arbitron’s Fair Use policy says media can report on certain ratings data — as long as the data is provided by subscribers.  That’s just what happened, so for the first time in over a year, we have a snapshot of the radio battle in the Mohawk Valley. [More »]

Read More Post a comment

Arbitron Releases Watertown Ratings

Arbitron Releases Watertown Ratings

WATERTOWN — Despite the fact the numbers were recalculated after two in-tab diaries were discarded from the Fall 2009 survey period, there do not appear to be any major surprises in the latest Arbitron ratings released for the Watertown market… or in the re-issued Fall 2009 numbers. [More »]

Read More Post a comment

Arbitron Re-Issuing Watertown Ratings

Arbitron Re-Issuing Watertown Ratings

WATERTOWN — Arbitron today told its clients that it has disqualified two in-tab diaries from its Fall 2009 survey of the Watertown market. The ratings giant explains the diaries “were returned from a household whose participation in the survey was disclosed to a media-affiliated individual.” Arbitron says some ratings — particularly for The Border 106.7 (WBDR-FM) — may be “substantially affected” as a result of removing the two diaries. [More »]

Read More Post a comment

Eastlan Releases Ratings to Public

SYRACUSE and UTICA-ROME — Arbitron continues to embargo the public release of ratings information for these two markets, but the competing Eastlan Ratings service is now sharing its version of the station performance story with the general public. [More »]

Read More Post a comment

Arbitron Re-issues Syracuse Book After Station Omitted

Arbitron Re-issues Syracuse Book After Station Omitted

SYRACUSE — Radio audience estimates for the Syracuse market are finally “official” today, after Arbitron re-issued the Fall 2009 book this morning. The ratings company had to re-issue the data after it was discovered one station was completely left out of the original results. [More »]

Read More Post a comment

Froggy Still King in Watertown

Froggy Still King in Watertown

WATERTOWN — The Fall 2009 ratings are out for the Watertown market, and there are no big surprises: perennial leader Froggy 97 (WFRY) and its country format continue to lead the pack. CHR “The Border” (WBDR) appears to be gaining steam, but remains a distant second. [More »]

Read More Post a comment

Saga Cluster Dominates Ithaca Ratings

Saga Cluster Dominates Ithaca Ratings

ITHACA/CORTLAND — Stations owned by Saga Communications hold four of the top five spots in the latest public ratings data released by Arbitron. Leading the pack, Q-Country 103.7 (WQNY), posting more than a full-point gain since last spring, going from a 13.8 to a 14.9 among persons age 12+ in the Fall 2009 survey. [More »]

Read More 1 comment

CHR’s Return to Ithaca Appears Successful

CHR’s Return to Ithaca Appears Successful

ITHACA — Saga’s Q-Country (WQNY) is still the clear leader in Ithaca, but not without taking a hit of nearly 7 ratings points from Spring 2008 to Spring 2009. And in the newly-released Arbitron Persons 12+ ratings, CHR-formatted Z95-5 (WFIZ) has flashed from non-existence to second place. [More »]

Read More Post a comment

Froggy Still Tops in Watertown

Froggy Still Tops in Watertown

WATERTOWN — The Spring 2009 Arbitron ratings for the Watertown market are out, and the “public” Persons 12+ numbers show Stephens Media Group’s Froggy 97 (WFRY) maintaining a very comfortable lead over the competition. [More »]

Read More Post a comment

All Access: Arbitron/CC Talks Rocky

All Access: Arbitron/CC Talks Rocky

Could you imagine “flying blind” as a programmer or a seller without any ratings information on your own station?  That scenario could soon be a reality for many Clear Channel clusters, according to AllAccess.com. [More »]

Read More Post a comment