WATERTOWN — Arbitron today told its clients that it has disqualified two in-tab diaries from its Fall 2009 survey of the Watertown market. The ratings giant explains the diaries “were returned from a household whose participation in the survey was disclosed to a media-affiliated individual.” Arbitron says some ratings — particularly for The Border 106.7 (WBDR-FM) — may be “substantially affected” as a result of removing the two diaries.
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SYRACUSE and UTICA-ROME — Arbitron continues to embargo the public release of ratings information for these two markets, but the competing Eastlan Ratings service is now sharing its version of the station performance story with the general public.
SYRACUSE — Radio audience estimates for the Syracuse market are finally “official” today, after Arbitron re-issued the Fall 2009 book this morning. The ratings company had to re-issue the data after it was discovered one station was completely left out of the original results. 
WATERTOWN — The Fall 2009 ratings are out for the Watertown market, and there are no big surprises: perennial leader Froggy 97 (WFRY) and its country format continue to lead the pack. CHR “The Border” (WBDR) appears to be gaining steam, but remains a distant second. 
ITHACA/CORTLAND — Stations owned by Saga Communications hold four of the top five spots in the latest public ratings data released by Arbitron. Leading the pack, Q-Country 103.7 (WQNY), posting more than a full-point gain since last spring, going from a 13.8 to a 14.9 among persons age 12+ in the Fall 2009 survey.
ITHACA — Saga’s Q-Country (WQNY) is still the clear leader in Ithaca, but not without taking a hit of nearly 7 ratings points from Spring 2008 to Spring 2009. And in the newly-released Arbitron Persons 12+ ratings, CHR-formatted Z95-5 (WFIZ) has flashed from non-existence to second place.
WATERTOWN — The Spring 2009 Arbitron ratings for the Watertown market are out, and the “public” Persons 12+ numbers show Stephens Media Group’s Froggy 97 (WFRY) maintaining a very comfortable lead over the competition. 
Could you imagine “flying blind” as a programmer or a seller without any ratings information on your own station? That scenario could soon be a reality for many Clear Channel clusters, according to AllAccess.com. 
UTICA-ROME — The Arbitron Persons 12+ numbers for the Fall 2008 ratings period are out. Regent’s Big Frog 104 (WFRG) and Lite 98.7 (WLZW) still own the top 2 ranks, but the duo traded ranks as Lite loses nearly 3 ratings points since the spring.
NEW YORK — Arbitron will pay over $500,000 and change the way it recruits survey respondents, to settle lawsuits concerning the use of the Portable People Meter in New York and New Jersey. |
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