UTICA/ROME -- After 43 years in radio -- the last 15 of them on mornings at Big Frog 104 (WFRG) -- Bill McAdams (a/k/a "Tadpole"), is getting ready to hang up his headphones. And the station that often tops the Utica-Rome ratings charts already has a replacement lined up.
UTICA-ROME -- Last month's unexpected removal of longtime Big Frog 104 (WFRG) morning host Matt Herkimer has had a ripple effect throughout the market. It looks like the dust is finally settling, after a round of "musical chairs" between WFRG and sister Oldiez 96.1 (WODZ).
Updated 8:20pm -- UTICA-ROME -- For the first time in its 25-year history, perennial market leader Big Frog 104 (WFRG) is playing "the best and most country" without its longtime morning host. Matt Herkimer's bio and photo disappeared from the station website over the weekend, and he's not on the air this morning.
UTICA-ROME -- The brother-and-sister national country recording artists known as The Roys recently stopped by the studios of Big Frog 104 (WFRG).
UTICA/ROME -- Even though they work in the same building every single day, spending hours in the same studio -- the full-time members of a radio station's on-air team are usually not there together at the same time. But for Regent's Big Frog 104 (WFRG), there's always at least one chance to see the entire […]
Last weekend marked the 20th anniversary of Big Frog 104's "Frogfest Music Festival" at Verona Beach State Park. Instead of going for the usual "air staff plus celebrity" shot, we found a few listeners who went the extra mile to get into the Frog spirit.