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Tag Archives: WLZW

Broadcasters unite to aid CNY flood victims

Broadcasters unite to aid CNY flood victims

UTICA-ROME and SYRACUSE — Radio and television broadcasters in both of these Central New York markets are asking viewers to help neighbors who’ve been devastated by unprecedented flooding over the last several days.  A joint effort between multiple Utica-area stations is planned for tomorrow, and some Syracuse TV stations have been running a telethon all…Continue Reading[More »]

Trudy celebrates 15 years with Lite 98.7

Trudy celebrates 15 years with Lite 98.7

UTICA-ROME — Although she started at Lite 98.7 (WLZW) exactly 20 years ago today, midday host Trudy announced she’s celebrating 15 years with the adult contemporary station today.  Many broadcasters joke that they got into broadcasting so they wouldn’t have to do math, but Trudy says there’s a good reason for the numbers not matching…Continue Reading[More »]

Utica-Rome Arbitron ratings update adds Townsquare stations

Utica-Rome Arbitron ratings update adds Townsquare stations

UTICA-ROME — Earlier this week, we were surprised by the absence of ratings data for Townsquare Media’s four radio stations in the latest update from Arbitron.  But we’ve since heard that Townsquare still subscribes to “the book” in this market.  We checked, and it appears Arbitron has updated the “topline” data to include the cluster,…Continue Reading[More »]

POTW: Twelve Days of Utica Christmas (2012)

POTW: Twelve Days of Utica Christmas (2012)

UTICA-ROME — About two months ago, we offered our first “Video of the Week,” as staffers at Townsquare Media’s Utica-Rome cluster danced and lip-synced to the popular Psy song “Gangnam Style.”  This week, the gang from Big Frog 104 (WFRG), Oldiez 96.1 (WODZ), Lite 98.7 (WLZW) and news/talker 950 WIBX are back at it again,…Continue Reading[More »]

Santa Arrives at Utica’s Lite 98.7; Next Stop: Mars Hill

Santa Arrives at Utica’s Lite 98.7; Next Stop: Mars Hill

UTICA-ROME — Townsquare Media’s Lite 98.7 (WLZW) is the newest addition to the list of Central New York radio stations going all-Christmas.  WLZW Brand Manager Eric Meier tells CNYRadio.com the adult contemporary station made the switch this morning.  And the Syracuse-based Mars Hill Radio Network will soon begin mixing holiday hits in with its religious…Continue Reading[More »]