UTICA-ROME — The rumors were rampant 4 days ago, but it’s now official: former Kiss-FM (WSKS/WSKU) morning host Gary Spears will be back in the air chair Monday morning, reclaiming the show he left back in March. Not much else in the way of new details beyond our earlier coverage, which follows:
From September 29, 2009:
UTICA-ROME — The tips keep pouring into CNYRadio.com… and (this sounds like network TV on election night) we’ve heard from enough people to “project” that Kiss-FM (WSKS/WSKU) will be bringing former morning host Gary “Big Poppa” Spears back to the wake-up shift starting next Monday. The rumors have run so rampant, the station issued a press release today. Bad news: they won’t confirm or deny anything. Good news: we won’t have to wait until Monday.
Added 9/30: An anonymous source tells Utica Daily News Spears has signed a 3-year contract to return to the station.
Earlier today, PD/middayer Shaun Andrews told CNYRadio.com he could say “nada” about the rumors concerning Spears, but he promised press releases would follow. Sure enough, this evening, we received this statement on behalf of Andrews from afternoon driver S-Dot, who recently added APD and Promotions Director to his business card:
KISS FM TO LAUNCH NEW PERMANENT MORNING SHOW
On Monday, October 5, 2009, KISS FM is set to launch the best new radio show in Central New York.
Rumors are already swirling around the internet about who it could be…but the only way to find out for sure is to make sure you’re tuned into 97.9/105.5 KISS FM on Friday morning. The official announcement will be made during the 10 o’clock hour with Shaun Andrews.
The show will be locally produced and air live from the KISS FM studios in downtown Utica.
97.9 WSKS and 105.5 WSKU are owned and operated by Roser Communications Network in Utica, NY. Roser also owns Bug Country 99.7/101.1 WBGK/WBUG and Beautiful Music, WADR/WUTQ 1550/1480.
Those of you keeping score at home may recall Spears exited the station back in March. While Spears also served as the station’s Promotions Director the first time around, one of our sources says that title will remain with S-Dot, and Spears will be focusing exclusively on his airshift.
Again, we repeat, the station is NOT yet confirming Spears to be the new morning host — that’s just the name we’ve heard from several different sources. But it does mesh with the “He’s Baaaack!” Twitter post from S-Dot we told you about yesterday. We’ll keep you posted as this flurry of changes at the market’s lone CHR outlet appears to be coming to a close.