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Lite 98.7 Flips All-Christmas Switch

UTICA-ROME — There are now two stations in the Mohawk Valley playing holiday hits around the clock. ┬áJust like last year, Lite 98.7 (WLZW) chose today, the day after Thanksgiving, as the date to make the change.

This is the second year Lite 98.7 has gone all-Christmas right after Thanksgiving. ┬áPrior to 2009, the station included holiday tunes intertwined with its regular playlist, but didn’t let Kris Kringle take over 24/7 until Christmas Eve.

Galaxy Communications hot AC Mix 102.5 (WUMX) has already been playing holiday hits for a few weeks now; for at least the past three years, they’ve entered all-Christmas mode on the first Monday in November.

Last year, Roser Communications Network’s two-station Bug Country simulcast (WBGK/WBUG) offered its own country take on the all-Christmas idea starting in mid-November, but we haven’t received any reports of the station doing it (yet?) this year.

Disclosure Statement: editor Peter Naughton is a part-time weekend DJ at WLZW.

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