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Lite 98.7 Goes All-Christmas

UTICA/ROME — Less than two weeks after crosstown competitor Mix 102.5 (WUMX) went all-Christmas, the market’s heritage AC station, Lite 98.7 (WLZW) has made the switch. Today’s start date is notably earlier than years past: in 2009 and 2010, WLZW waited until the day after Thanksgiving to roll out its holiday playlist.

WLZW’s early switch means Syracuse’s Y94FM (WYYY) is the lone holdout among stations within the coverage area who typically go all-Christmas at some point during November.  No word yet on exactly when the Clear Channel-owned AC will flip (assuming it will, but we haven’t heard anything to indicate otherwise).

As mentioned earlier, Mix 102.5 (WUMX) made the switch on November 1st, as did Galaxy Communications sister station Sunny 102.1 (WZUN) in the Syracuse market.

Disclosure: editor Peter Naughton is a part-time weekend on-air personality for WLZW. As a matter of policy, we include this disclosure notice anytime our coverage involves WLZW.

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