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Tag Archives: Arbitron

Arbitron Attempting to Modernize Non-PPM Market Ratings

COLUMBIA, MD — While radio ratings in the nation’s largest markets have been reliant on Portable People Meters (PPMs) for quite some time now, the numbers in many markets — including Syracuse and Utica — are still calculated “the old-fashioned way,” with ratings diaries. But yesterday, Arbitron gave it’s first public preview of “Project Leapfrog,”… Continue Reading[More »]

Arbitron Releases Utica/Rome, Ignores Galaxy

UTICA/ROME — For the first time in two years, Arbitron’s audience estimates for the Utica-Rome market are NOT embargoed from the general public.  But there’s one very noticeable “asterisk” on the results — stations owned by Galaxy Communications do not appear on the list.  Arbitron didn’t provide a reason, but we suspect it has something… Continue Reading[More »]

Arbitron Re-Issuing Watertown Ratings

WATERTOWN — Arbitron today told its clients that it has disqualified two in-tab diaries from its Fall 2009 survey of the Watertown market. The ratings giant explains the diaries “were returned from a household whose participation in the survey was disclosed to a media-affiliated individual.” Arbitron says some ratings — particularly for The Border 106.7… Continue Reading[More »]