UTICA-ROME — Frank McBride’s “Big Show,” last heard a few years ago on the former Rock 107 (WRCK) will be returning to the air next week.
The Utica Observer-Dispatch reports McBride’s show will air weeknights from 6-10pm on Arjuna Broadcasting’s 92.7 The Drive (WXUR).
That’s the timeslot immediately following Bill Keeler’s afternoon drive show. And it won’t be the first time McBride follows Keeler — when Keeler and WRCK parted ways in December 2002, then-sidekick McBride was thrown into the morning host’s chair.
The newspaper says McBride will also serve as a “media consultant” to the station. The article did not elaborate on exactly what that means… but perhaps it might be a sign we’ll see some progress with the station’s website. The same “Coming Soon” splash screen we first told you about 11 months ago is still there.