SYRACUSE — After a full day of stunting with random classic television theme songs, the anticipated all-talk format is now in place on Citadel’s WLTTI. ”105.9 The Big Talker” debuted this morning with the syndicated Bob & Tom Show.
The change might be a surprise to most listeners, but to readers of CNYRadio.com and other radio trade websites, it’s old news. Citadel confirmed its intent to flip formats last week, two days after radioinsight.com discovered Citadel had registered a new web domain for 1059thebigtalker.com — and reasonably argued why the change was unlikely for the other Citadel-owned stations on the 105.9FM frequency (there are only two).
By the end of the week, we had learned the weekday lineup for the new talk format, but Citadel didn’t reveal the exact launch date or time until the new format went live this morning. Until today, station management had only said the new format would go live “sometime” this week.