SYRACUSE — Experienced sales professional Peter S. Salizniak has been appointed as Director of Business Development and Sales for WCNY, according to a press release issued by the public broadcaster this week. He brings more than a dozen years of sales experience to the new position.
Zalizniak enters the world of broadcast sales following a six-year run at EMS Technologies/Honeywell, where he’s credited with securing more than a million dollars in new business each year, on top of posting record growth on existing accounts. Zalizniak also worked in sales at Iridum and Stratos Global.
WCNY says Zalizniak will oversee day-to-day operations in the sales department, as well as long-term “strategic and tactical solutions to meet WCNY’s sales and underwriting goals.”
Zalizniak, a veteran of the U.S. Army and current member of the Army Aviation Association, holds an MBA from Norwich University and is currently a candidate for a Doctor of Business Administration from Baker College Center for Graduate Studies.
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